工工系博士班專題演講公告

Wholesale Price Rebate vs. Capacity Expansion: Optimal Strategy for Seasonal Products in a Supply Chain

主講者：黃奎隆教授 (國立台灣大學工業工程研究所)

主持人：吳建瑋教授、廖崇碩教授

日期：2013/10/17 (四)

時間：14:20~16:20

地點：清華大學 工程一館 R901

摘要：

We consider a supply chain in which one manufacturer sells a seasonal product to the end market through a retailer.

Faced with uncertain market demand and limited capacity, the manufacturer can maximize its profits by adopting one of two strategies,

namely, wholesale price rebate or capacity expansion. In the former, the manufacturer provides the retailer with a discount for

accepting early delivery in an earlier period. In the latter,the production capacity of the manufacturer in the second period can be raised so that production is delayed

until in the period close to the selling season to avoid holding costs. Our research shows that the best strategy 

for the manufacturer is determined by three driving forces: the unit cost of holding inventory for the manufacturer,

the unit cost of holding inventory for the retailer, and the unit cost of capacity expansion.

When the single period capacity is low, adopting the capacity expansion strategy dominates as both parties can

improve their profits compared to the wholesale price rebate strategy. When the single period capacity is sufficient, on the other hand, the equilibrium

outcome is the wholesale price rebate strategy.

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